Once you’ve determined your product or service idea, it’s time for launch. But you may think: shouldn’t you perfect your product before launching it? The answer to this question is no. Instead of relying solely on your passions to inform your company-of-one idea, you need to dig deeper. Be realistic about which of your passions people will pay for.

Suppose the key to a better life is to work for yourself, determine your own schedule and have a highly rich and sustainable company. Imagine that the best solution, and the smartest, is to keep your small business. Paul Jarvis teaches why to do it in the book "Company of One". Places that allow their employees complete freedom/independence in how/when their work as long as. the results benefit the company. By necessity, companies of one have to keep things simple, but that can actually be a great benefit. 2. Staying Small as an End GoalWell, someone probably already gave you a hint about the job you should choose: "follow your passion". However, there is a small problem with that, you can only make this concept a reality if you are passionate about something that is marketable. Otherwise, it will not be a financially viable option. This is an inspiring book for those who don’t fancy the 9-to-5 but don’t want to burn themselves out in a crazy startup ride either. Company Of One is as motivational as it is informative. Thanks to Jarvis’s many experiences, examples, and practical steps, it sure feels like the definitive guide to solo entrepreneurship. Who would I recommend the Company Of One summary to? One person doesn’t have to run a company of one. You could start up a company of one with your partner, your closest friends, or your most brilliant colleagues. The only feature that it must have is that it needs to be kept small. The Benefits of a Company of One

Strong word of mouth creates trust by proxy: when a friend recommends a product that is worth buying, you pay attention because you trust your friend; some of that trust is then passed on to the product they’re recommending. One example is Kurt Elster, who only serves e-commerce businesses that utilize Shopify. Put yourself in your client’s shoes. Would you rather have a consultant who sort of knows how to do everything or one who knows and uses the exact same platform you use? Lesson 3: Forget investing big upfront, focus on making a small profit fast instead. Now, you’re building a company of one: you have the luxury of focusing on smaller and more specific target audience. As a sole proprietor, you have complete control over the brand vision. That doesn’t just mean you only get autonomy over business decisions. You also get to decide how much of your life you want to spend at work in the first place.A company of one,” explains further Jarvis, “resists and questions some forms of traditional growth, not on principle, but because growth isn’t always the most beneficial or financially viable move.” Companies of one do require leadership. If you work for yourself, you’ve got to be a leader to successfully pitch your services or products, as well as maintain relationships with clients or customers.