Creo que si está dirigido o podría servirles más a diseñadores que acaban de graduarse y no saben que hacer, pero para ser un libro que fue publicado hace varios años (creo que 2004? In the first chapter, Shaughnessy discusses attributes needed by the modern designer and I found myself nodding along with him in agreement – I spent my childhood copying lettering off everything I coudl without even realising what it was I enjoyed about it, and some of the habits he discusses are definitely habits that I have picked up since becoming a designer. The practical information and tips are a bit outdated for 2020 but the gist of the thing is helpful for any young graphic designer. I'm glad I continued because the rest was a gem, full of discussions and ideas that I've been thinking and talking about for years. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

Although I'm ancient and have been in the graphic design field for a while now this was still very interesting and I still picked up a few pointers here and there. This book offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients for young professionals. Personally I know nothing about graphic design so it was really risky for me to get this book, however, I checked online 'best graphic design books' just to add something to his graphic design books library so I thought I might as well give it a try and apparently he was one of the best things he's seen.hiemloch sehr gut, sollte man direkt nach oder noch während dem studium lesen, lehrt viel über das arbeiten als designer (auch wenn der titel esoterischer klingt als der inhalt hergibt, demn wie man jetzt seine seele nicht verliert, hab ich jetzt auch nicht unbeding gelernt.

Adrian Shaughnessy's 'How to be a Graphic Designer Without Losing Your Soul' reminded me what a wonderfully exciting and interesting profession it is. Excellent book for graphic designers interested in furthering their knowledge of the practical implications of a career in design. If you are in the same situation, with a person who's just settling in in this industry don't hesitate getting this book!I think the book is mostly suitable for a freelance designer or a designer thinking to start her/his own business. What it did not do adequately, in my opinion, is answer its own title question, how to pursue something one is passionate about under capitalism without making choices that sacrifice ethics, joy, or both.