L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

£37.28
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L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

RRP: £74.56
Price: £37.28
£37.28 FREE Shipping

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Mike and I did before and after pics to see the difference Metal Detox made to my hair and I'll be honest, it was clearly brighter, glossier-looking and any signs of brassy hair were gone. It did what no purple shampoo could, that 'covers up' brassy tones, Metal Detox removes them, so there's no comparison. Shampoo used in salon as part of a routine for up to 87% less breakage when colouring (Combing test. Pre-treatment, shampoo and mask vs classic shampoo on bleached hair) If you’ve got your finger on the wellness pulse, you test your heavy metal levels at least yearly. You don’t need to be a celery-drinking, crystal-toting health fanatic to know that, whether through diet or environmental factors, the body retains heavy metals that medical practitioners say can cause health ailments like excessive lethargy, headaches, and allergies. The hair also retains metal buildup through regular washings (not to mention foils from highlights and straightening chemicals, too)—there are, no doubt, a certain level of metals in your water. (The amount of heavy metal buildup on your hair varies geographically; for instance, London is amazing for hair— limestone-rich, less metal deposits—while Los Angeles is nothing short of a healthy hair nemesis, due to added ammonia and chlorine. And who knows how much self-tanner has seeped into the water from Malibu?) This metal residue will also cause your hair color to grow dull or green-ish, and can lead to damage. Recognizing the metal buildup is one thing—getting rid of it is another. The Serie Expert Metal Detox Shampoo is a concentrated cleansing shampoo for colour treated hair. It works to detoxify hair from metals from the hair before applying colour such as balayage or lightening services, and protects against further deposits.

It's also used as part of your colouring sessions, if desired, to maximise how vivid and clean your colour can get, and it works on all hair colours from blonde to brown, silver and grey. To see how it works on brassy hair, I went for the treatment at Zeba Hairdressing's salon in Dublin 2, and this is how I got on. Metal Detox - Brassy Hair creative director Mike Decanter talking at a hair demo at Zeba in may

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Introducing the L’Oréal Professionnel Metal Detox Collection. This incredible range could be the answer you didn’t know you needed, as it’s specially designed for a problem you may not be yet aware of – metal.

The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment. L’Oreal’s Metal Detox Oil is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage and colour fade and improve hair condition. Enriched with Glicoamine, this concentrated oil will protect your client’s hair from the deposit of metal particles. Product Features: Step 1: Metal Detox Pre-Treatment neutralizes excess copper. Used before any colour, balayage or lightening service. This incredible professional routine consists of only three easy steps – with no additional service time required.The problem with metals in water is that they weaken the hair when they penetrate the hair shaft. This leads to damage in the colouring process and it diminishes shine and hair health. To combat this, L'Oreal created a patented technology using an active agent called Glicoamine, a neutralising molecule that can trap and eliminate metals in the hair shafts to restore colour and strength. In your salon chair, it can be booked as a solo session with a hair gloss or toner to revive your hair between colouring sessions. For example, say you colour your hair every six to eight weeks, you can pop in around week three or four to get that salon-fresh hair again. The Metal Detox system works to remove copper particles, keeping blondes bright and fresh and brunettes radiant and true to tone.

During a colouring or lightening service, your professional hair colourist will implement the 3 step in-salon protocol which includes theDetox Pre Treatment Spray, Metal Detox Shampoo, and Metal Detox Conditioner. Depending on your hair type or needs, the Metal Detox Mask may also be used. Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.My usual habits at this stage would be to use a purple shampoo or mask to try and lift away these tones but those work only so much and I would know I'm facing three more weeks of struggling with brassy tones. This is probably the case for most blondes or greys, and brunettes face orange tones interfering with their chestnut or balayage lengths. Start the routine with a professional in-salon Metal Detox pre-treatment, which your stylist will apply to your hair before the colour in salon, for up to 87% less breakage risk* Start with 1-2 pumps and spread evenly from mid-lengths to ends. Add more as needed depending on length. Do not rinse. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods. When you go abroad and you wash your hair you notice how soft it is afterwards, that's because there's less metal in the water, so not only does the treatment remove the metal deposits it helps with the condition of the hair too.' Salon Service L'Oreal Metal Detox and Mike Decanter of Zeba's stained gloves Pic: Laura Bermingham

One of the primary sources of metal deposition on hair is from hard water. This line has exceptional resistance and performance for efficacy in this realm,” says Deborah Lin, PhD. She’s also one of Better Not Younger’s brand ambassadors, and uses the product regularly in her own haircare regimen. “Hard water refers to water that contains higher levels of minerals, primarily calcium and magnesium in tap water, but can also include copper, iron, and other metals. The presence of these metals can impact the performance of some shampoos and conditioners in the shower, making it harder to spread products in the hair, have good foam, and yield a poor rinse-out. This can result in buildup on the hair shaft and leaves hair feeling dry, straw-like, looking dull and grimy over time.Metal Detox is the new amazing disruptive haircare innovation regime, capable of successfully neutralising excess copper metals inside the hair to reveal true colour clarity and deep hair cleansing. We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual. To get the most our of your colour, balayage or lightening services, ask your colourist for the in-salon Metal Detox protocol. Find a salon now. Metal in the hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage.



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